Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are transforming how businesses collect, process, and act upon

Overview Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of businesses and marketers gl